New York Amsterdam News — 1963-00-00839

* »♦ • t * » » •» 4 • n t « «<■ * . »5 ’>■' L '' • N. Y. AMSTERDAM NEWS, Sat, Oct 5, IMS - To serve Harlem’s “important area 99 J ~~ with “substantial middle class 1 «. fw «*><■ «h W•e»-»• •te »»A- *r- i—•*• i ir- iti: I'1I1I11i i«Ii i< r 4 . - 5 £../ * • » David Rockefeller, President of Chase Manhattan, announces opening of new branch at 135th and 5th Ave. “We could not claim to be serving all sections of the city,” said Mr. Rockefeller, “if we did not have a branch in an important area like Harlem. We fully hope and expect that it will be a profit­ able branch.” A proof of the wisdom of this great bank’s judgment is that on opening day on January 6th, 800 new accounts were opened. The Chase Manhattan, said Mr. Rockefeller, was encour­ aged to open this branch by the success in Harlem of the Bowery Savings Bank. The front page story announcing Chase Manhattan’s Harlem branch quoted Earl B. Schwulst, president of the Bowery, as saying that residents of the area had put $18,000,000 into Bowery savings ac­ counts within 5 years since its branch was opened, and that sales of money orders and numbers of Christmas sav­ ings accounts at the Harlem branch surpassed those at the Bowery’s main office on 42nd Street. The New York Amsterdam News knows the bright future in store for any bank or manufacturer recognizing the opportunities offered in this expanding 2% billion dollar New York Negro market. Only this newspaper stirs the intense interest of 350,000 Negro readers, notably the leaders of thought and action in Harlem. Only this newspaper interprets their social needs, their different habits of spending, with deep insight into their hopes and aspirations. Only this newspaper reaches this rewarding Negro market intimately and !th the understanding and.wisdom of such columnists as J • Robinson, Dr. Martin Luther King, James L. Hicks, y Wilkins, Lester Granger, and Poppy Cannon White. No wonder a lusty 99.2% of its circulation is eagerly bought at newsstands, not at 5^ nor 1(X but at 15^—yes, 15< And no wonder, with such a wealth of news and com­ ment not found elsewhere, it is read and re-read—and then passed along to others—for a solid week—until it is time to reach for the next issue. More food, liquor, beer, retail and classified advertising than any other weekly newspaper Molds THE OPINIONS of THE OPINION-MOLDERS in this 2V2 billion dollar market 2340 EIGHTH AVENUE • NEW YORK 27, N. Y. • AGademy 2-7800 ft j • • * Untitled Document file:///C|/Documents%20and%20Settings/Administrator/Desktop/hello.html2/18/2007 11:01:03 AMThomas M. Tryniski 309 South 4th Street Fulton New York 13069 www.fultonhistory.com